The Laneige Neo Cushion was redesigned to replace outdated packaging that remained unchanged for decades. A new design language was developed, improving aesthetics, functionality, and usability for younger consumers. Mechanical engineers with mobile experience were involved to enhance build quality. The updated product achieved record-breaking sales upon launch, setting a new industry standard. Collaboration with the Laneige design team ensured consistency across future products, strengthening the brand identity. This redesign showcases the impact of innovation and strategic execution.